RIM let us know about a new BBM Generation program they are running for teens and twenty somethings offering them the chance to connect with celebrities who share their passion. They are offering up the chance for youths to be one of six grand prize winners and be the protÃ©gÃ© of one of six young celebrity movers and shakers. The details are at RIMâ€™s new site for the BBM Generation at us.blackberry.com/bbmgeneration/
RIM describes the BBM Generation initiative as:
BBM Generation â€” a new online hub designed to engage young people in mobile collaboration with their celebrity idols.
The BBM Challenge Council that will be taking on ProtÃ©gÃ©s includes:Fashion â€“ Whitney Port, fashion designer and television personalityMusic â€“ Greyson Chance, singerFilm â€“ Michelle Trachtenberg, film and TV actressSports â€“ Hope Solo, U.S. Womenâ€™s Soccer GoalkeeperPop Culture â€“ Jared Eng, celebrity blogger, JustJared.comEntrepreneurship â€“ Lauren Berger, entrepreneur; â€˜the Intern Queenâ€™
Starting on October 3rd, candidates for each category can begin submitting entries to demonstrate why they should be chosen as a â€œprotÃ©gÃ©â€ for the contest. Up to 25 â€œprotÃ©gÃ©sâ€ will be chosen and sent a new BlackBerry Smartphone for themselves and three friends to collaborate on four separate challenges over the course of eight weeks. Winning â€œprotÃ©gÃ©sâ€ will be awarded the opportunity to meet their influencer in person.
Check out the details in the press release below:
BBM Challenge Council Gives Ambitious Youth the Opportunity to Connect with their Passions, Peers and Celebrities
Waterloo, ON â€“ September 30, 2011 â€“Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of BBMâ„¢ Generation (www.blackberry.com/bbmgeneration) â€“ an online hub designed to help promote collaboration and achievement amongst youth through social media while also offering young people access to exciting promotions and contests.
BBM Generation launches a contest that will tap into and encourage the enormous creative and collaborative talents of young people as they pursue their passion in the areas of fashion, music, film, sports, popular culture and entrepreneurship.
The contest is centered around the BBMâ„¢ Challenge Council â€“ a group of high achieving young influencers who represent the accomplishments derived from talent, hard work and the spirit to succeed. These teen and twenty-something movers and shakers have teamed up with RIM to find and cultivate the BBM Generation.
Young influencers who make up the BBM Challenge Council include:Fashion â€“ Whitney Port, fashion designer and television personalityMusic â€“ Greyson Chance, singerFilm â€“ Michelle Trachtenberg, film and TV actressSports â€“ Hope Solo, U.S. Womenâ€™s Soccer GoalkeeperPop Culture â€“ Jared Eng, celebrity blogger, JustJared.comEntrepreneurship â€“ Lauren Berger, entrepreneur; â€˜the Intern Queenâ€™
Hereâ€™s how the BBM Challenge Council contest works:Beginning October 3rd, candidates for each of the categories named above are invited to submit a video or photo and essay at (http://www.bbmchallengecouncil/) telling the BBM Challenge Council member why they should be picked as a protÃ©gÃ©. Up to 25 protÃ©gÃ©s will be selected in each category and invited to compete in the Challenge.*ProtÃ©gÃ©s will be sent a new BlackBerryÂ® 7 smartphone for themselves and up to three friends, who will collaborate on the Challenges outlined below. Each BBM Challenge Council member will also provide their protÃ©gÃ©s with their personalBBMâ„¢ PINs and communicate directly with the protÃ©gÃ©s during the course of the program to issue challenges and offer support and encouragement.The BBM Challenge Council will issue four separate challenges to their protÃ©gÃ©s over an eight week period. Challenges will range from pitching an idea for a business to raising money for charity. ProtÃ©gÃ©s will use their BlackBerry smartphone to document their entries, collaborate with their teams using BBM, and tap their social networks to garner support as they compete for the attention of their council member. At the end of the contest, a winning protÃ©gÃ© will be selected from each category, earning a trip for their team to visit and spend time with their council member.The contest will unfold online as program followers can see videos featuring the BBM Challenge Council detailing each of the Challenges and watch video footage generated by the protÃ©gÃ©s for each of the challenge submissions.
â€œOur youth are a new generation of collaborators, who use social tools, like BBM, to get things done together in innovative and creative ways,â€ said Rick Costanzo, Regional Managing Director â€“ Americas at Research In Motion. â€œWeâ€™re marrying the worldâ€™s most collaborative tools with the worldâ€™s most collaborative generation. With the guidance of the tremendously gifted BBMChallenge Council members, thereâ€™s no telling what these protÃ©gÃ©s can accomplish.â€
In addition to the BBM Challenge Council contest, BlackBerry-sponsored events and activities are occurring on over 65 college and university campuses across Canada and the U.S. this fall. The on-campus brand awareness program is designed to promote the collaborative nature of the BlackBerry brand through BlackBerryÂ® â€œMessengersâ€ â€“ students recruited by RIM to help promote the brand and serve as on-campus representatives to engage and educate their friends and peers about the benefits of using BlackBerry products and services.
â€œBlackBerry has a huge following among young people. Millions of teens and young adults have chosen BlackBerry smartphones and are using social apps like BBM to stay instantly connected with their friends,â€ added Rick Costanzo. â€œOur presence on campus reinforces our commitment to serving this market and we have a great new lineup of BlackBerryÂ® 7 smartphones to promote, including the new BlackBerryÂ® Boldâ„¢, BlackBerryÂ® Curveâ„¢ and BlackBerryÂ® Torchâ„¢ models.â€
*Information about BBM Generation, including full contest details, rules and regulations can be found at www.blackberry.com/bbmgeneration.
BBM Challenge Council Member Quotes:
Fashion â€“ Whitney Port:
“Many people feel that they know me since I have allowed cameras to follow my life and career in fashion, but what they donâ€™t realize is that I didnâ€™t get to where I am today just by my taste in clothes. Fashion is what defines me and drives me to work hard, but I havenâ€™t come this far without the help of industry mentors, friends, family and fans. Theyâ€™ve always been there to build me up and guide me in the right direction. Thatâ€™s why Iâ€™m teaming up with BlackBerry to lead the fashion category of the BBM Challenge Council. I want to help push the next generation with a passion for fashion.”
Music â€“ Greyson Chance:
â€œIâ€™ve had an amazing year. I just released my first album, performed all over the world, and got a chance to meet some of my idols. Iâ€™m so incredibly lucky, and itâ€™s all because of my fans tweeting my videos and sharing my work with their friends. I wouldnâ€™t be here without them. Now I want to help you do the same. Thatâ€™s why I joined the BBM Challenge Council. Iâ€™m looking for the next set of music-loving social superstars.â€
Film â€“ Michelle Trachtenberg:
â€œBeing a part of film and television is an exhilarating and rewarding experience, but the best part about being an actress today is that I get to interact with all my fans on Twitter and other outlets in media! Itâ€™s my appreciation of social media that led me to join the BBMChallenge Council. Iâ€™m looking for some social savvy film buffs to join my team.â€
Sports â€“ Hope Solo:
â€œWhen I was playing against Japan in the Womenâ€™s World Cup, fans watching the game broke the record for most tweets per second. Isnâ€™t that awesome â€” to be cheering on your team with the entire world? Itâ€™s that type of spirit thatâ€™s inspired me to head up the sports team of the BBM Challenge Council. Iâ€™m looking for socially-connected sports fans to be part of my team.â€
Popular Culture â€“ Jared Eng:
â€œBelieve it or not, my success didnâ€™t come overnight; I started my own blog years ago and passed it around to friends. Then they sent it to their friends, one thing led to another and bam! Here we are! Now, I just want to spread the love. I joined the BBM Challenge Council to find the next generation of pop culture experts.â€
Entrepreneurship â€“ Lauren Berger:
â€œAfter completing 15 amazing internships in four years, I now own my own business that helps college students land their dream internships. And itâ€™s in the spirit of helping ambitious, young people reach their full potential that Iâ€™m joining T-Mobile and BlackBerry for the BBM Challenge Council.â€
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerryÂ® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com orwww.blackberry.com.- source
Ambitious Youth, Bbm, Blackberry Rim, Celebrity, Celebrity Game, connects, Fashion Designer, Film And Tv, Generation, Generation Initiative, Generation Program, Grand Prize Winners, imagenes gif pin blackberry, Influencer, Influencers, Justjared, Launch, Michelle Trachtenberg, Movers And Shakers, Nasdaq, Opera, Passions, Person Check, Photo, Research In Motion, Rimm, Three Friends, www.blackberry.com, Youth